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The rapid development of digital technology and its applications have provided new possibilities for the leaping development of China's media industry. Accelerating the integration of media industry and the high-tech industry and expanding the application and exploration of the high-tech in the media industry has been an major issue in the media industry. In particular, as the main direction of digital media technology, digital content and digital information processing have now become a strong force of current information technology and information industry. It is estimated that in 2010, digital media technology information industry will be one of the important pillars of the information industry as a whole. This course combines lecturing and discussion of students together, defining the digital media technology and industry and introducing the basic situation of the digital field at home and abroad ,clarifying the tremendous impact and challenges the digital technology industry has on the development of the media industry. Combination of lecturing ,discussion and comment makes students understand the certainty that the digital media technology will be the trend of future development and the necessary preparations and measures our country and the media industry as well as media practitioners need to make. The learning of this course equips students with the judging and decision-making ability with a view to the future. It enables students to accurately diagnose and predict the future of the trends of the digital media industry development, and in-depth understand the significant impact the technology and industry have on the production of the media contents, and make students know the methods and strategies should be taken from both macroeconomic and microeconomic aspects.
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