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The television and film industry is in the era of Globalizaiton,a wave of mergers and acquisitions and development of new digital technologies are transforming the television and film landscape.It is not only about the globalization of media output,sales and communication , but also that of media manament,regulation and effection.In this research,we will study the transnational management, the open style of media management and the fierce competition of the media
However, concerning of the globalization,the key point is about the development and transform of Chian's film and television industry. In the age of Globalization,especially after entering the WTO, it is concerned how China's film and television industry face to the fierce competition for transnational media giants and what's its position in the globel layout.In this stduy, we will find four main components significantly influence the development of China's television industry: resources, management, market and internationalisation. By looking at the development of commercial film and television industry's conglomeration, I will find the developing prospect of China's television and film industry.
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