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Competitive strategy is the advanced course based on the strategic management, one should have completed strategic management and relative pre-course.
This course introduces the general theories, model and method of competitive strategy, which guide the corporate to how to set up a competitive object, how to competitive, what tactic mean should be applied etc, to achieve the goal of the corporate. The main content of course includes that: Competition under dynamic environment and globalization; The general theoretic framework for competitive strategy; Analysis for competitive conduct; Strategic positioning; Low cost competition; Differentiation competition; Competitive stratagem; Co-opetition; Innovation strategy。
The students are expected to sharp their skill of competition under dynamic environment, and built a good theoretic ability, which can help them to survive in the complicated and dynamic competition.
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